Thomas Cook has now started to utilize the abilities of Celebs. Basically the same way that every other company in the world does, by advertising with them. However Thomas Cook has been a little different in the way they have done this. This tour operator has been largely dedicated to its UK customers, so used a celebrity loved by all in the UK. If someone were to ask anyone who Jamie Redknapp was they would probably know straight away. Louise is a judge on one of the UK’s most watched shows currently on TV. These two are known very well by the UK!
What is it in this advert that makes it oh so special. Well Jamie and Louise are people that everyone can relate to. They embark on a holiday with Thomas Cook and are seen relaxing on the beach, going for a meal, nothing to fancy. This advert intends to give people the impression they can live like a celebrity as well. With the five million pounds they got from this advert do you think that the Redknapp’s would be staying in the cheaper resorts they advertise.
There is never any bad press about this couple, in fact they appear in all kinds of adverts. This couple have worked well together, and do very well together. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. This business has done very well to bond so well with the Redknapp’s.
Let’s take a second though and look at it from the other side. Celebrities don’t camp out in the same hotels as us, we all know that is true. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Do you really think that this holiday is going to be as good as is suggested.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!